Enhancement Software For Sharpening Satellite Photographs
Generate trial use with a free UNIX demo CD-ROM; offer a bonus module ($3,000 value) with immediate purchase of the $5,000 software; capture information into a prospect database; and build traffic to the ERDAS exhibit at the ESRI conference.
Solution
King & Associates developed the "Three Great Ways to Sharpen Your Images With ERDAS" concept that included a free catalog subscription and prize drawings for merchandise from The Sharper Image.
A four-color self-mailer included the prize drawing entry & postage paid reply card for a free UNIX demo CD-ROM, or bonus module with immediate purchase. Also, ESRI Conference attendees were invited to the ERDAS exhibit.
Results
The direct-mail program generated a 35% response rate, with most customers requesting a salesperson to demo the product. Information on the respondents was captured into a database. The direct marketing effort also increased traffic to the ERDAS exhibit at the ERSI Conference.
